Who Profits From #Keep4o?
A marketer's perspective on melodramatic X posts, AI-assisted activism, niche-site economics, and what happens when grieving a model becomes commercially valuable
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A marketer's perspective on melodramatic X posts, AI-assisted activism, niche-site economics, and what happens when grieving a model becomes commercially valuable
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Hank Green, Taylor Lorenz, social media addiction, and how dopamine became a scientific-sounding way to say you enjoy tech too much
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Sol’s strong reception, the Fable access backlash, and why effective altruism can no longer be separated from the AI race
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Why GPT-5.5 became my favorite OpenAI model since GPT-5.1 and 4o
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OpenAI's new default model is willing to play, bringing some welcome chaos to 5.5 Thinking’s order (but never enough)
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OpenAI’s latest release shows the AI race moving from conversational personality to delegated work
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Testing the newest models on messy characters and dangerous stories, terrified that a smarter model makes a worse writing partner
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On psych word inflation, parasocial drift, and why calling a stochastic parrot "narcissistic" says more about you than the model
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GPT-4o grief, Claude’s dateability, and why deranged creativity doesn't deserve guardrails built for deranged minds
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How humans and AI both overthink, and why instant models can outperform “thinking” models for creative work
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